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The Importance of Home Logo

Inspiring Hope: The Importance of Home

Join MCAP in supporting Habitat for Humanity Canada



At MCAP, we believe everyone deserves a safe place to call home. Somewhere to build memories and share special moments. That’s why we’re proud to support Habitat for Humanity Canada through our Importance of Home initiative. This year, we’re excited to give our valued broker partners even more ways to show their support!

About the Initiative

Importance of Home is a fundraising program that provides brokers with the chance to support MCAP and Habitat for Humanity’s shared mission of helping more Canadians on their journey to becoming homeowners.


Show Your Support!

Become a sponsor and help a great cause. With different sponsorship levels available, you can take part in a way that works for you and your team.

Plus, MCAP will match all sponsorship donations up to $50,000 for a total donation of $100,000!


Explore A Variety of Sponsorship Opportunities

With sponsorship opportunities starting at just $500, you can make a difference no matter your budget! Here are a few ways to participate.

Habitat Build Day

Rally your team and get to building! Help build a home alongside volunteer experts.

$5,000

ReStore Engagement Day

Price, prep and package items for one of the ReStores!

$5,000

Hard Hat Sponsorship

Safety first! Get your organization’s logo on Habitat for Humanity Hard hats.

$3,000

Don’t miss your chance to participate! Sponsorship opportunities are only available until September 30, 2024.

Helping Canadians Become Homeowners is Our Passion

Supporting Habitat for Humanity aligns directly with MCAP’s goal of helping Canadians with homeownership. Over the years, MCAP has raised over $6 million in cash donations, employee donations, and volunteer hours to support the great work Habitat for Humanity does. Through this partnership, the positive and long-lasting impact homeownership can have on families can be seen first-hand.